How to Grow Your Small Business Using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a extraordinarily preferred social media tool. Instagram was originally developed making sure people could apply different filters to photographs that they taken on their smartphones and would allow them to easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

There are more than 300 million Instagram users overall.

Approximately 70 million photos are uploaded per work day.

The account is ‘free’ to produce so the numbers of low barriers to admission.

It can be a medium enables for easy sharing of content seven days a week.

What connected with success have businesses achieved using Instagram?

Businesses for Levis, L’oreal and any huge selection of others are usually able to employ a the tool to:

To increase awareness of their products and services.

To increase brand buzz.

To showcase their community and pro bono try to inspire and attract prospects to build relationships their product, service or brand.

Run successful promotions, competitions and freebies.

Small Business marketing success with Instagram

Instagram tends to be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos to posted and shared individuals who either wearing or using these products. For instance, a food manufacturer might post photos of a person cooking with, sharing a meal, or entertaining friends using their food products and solutions. This success is not exclusive to big brands as company owners in the businesses also been able to leverage the vitality of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 possess achieved this through using of attractive photographs on the food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would become in or search designed for.

Influencer marketing

Bloggers, online community stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram documents. This ‘influencer’ group means that there are several eyeballs there ready to view your goods. The audience has recently been intended for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will in order to to increase your audience speedier. Therefore taking period to identify key ‘influencers’ in your industry and how you can tap into this is essential.

Hashtags – What is he?

How would they be used to increase business exposure?

I suggest that if you have an interest in getting onto buy instagram likes you spend some time initial doing your Hashtag look into. Hashtags are tags in which you can add in a caption of a graphic that you upload. To create a a hashtag you need to use the # symbol at best of the tag and afterwards add a keyword or several keywords without spaces after the hash symbol. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already consider hashtags that they are also popular on Twitter but if you aren’t take a glance online observe some samples of how they are being used. The intent behind the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.