Brand Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most valuable business asset. There is a very common misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise whether to register a trademark objection reply filing online. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from with the golf irons brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description for this business’ offerings provides the legal specifics of protector. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories readily.

It is important to spotlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the brand and business conception australia wide too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the associated with trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval to be the exclusive user of the specified trademark for the plethora of goods and services went for under the application.